The start of something new!

Welcome to the official launch of POUCH the label!

We’re Olive and Heidi, two best friends who’ve spent our whole lives dreaming of a way to make beach days, adventures, and everyday moments even better. After months of brainstorming, designing, and a whole lot of trial and error, we’re beyond excited to finally share our vision with you.

So, why Pouch?

We’ve always loved being by the water—whether it’s catching the perfect wave, watching a sunset, or just hanging with friends by the beach. But one thing we didn’t love? The struggle of carrying a bulky bag while juggling everything else. We wanted something functional, stylish, and easy to use, but still had room for all the essentials—phone, keys, sunscreen, snacks, you name it. And let’s not forget the sand. Anyone who’s been to the beach knows how annoying it is to bring home a bag full of sand.

That’s when we came up with POUCH. A bag that lets you live your life hands-free, with a design that keeps sand out and water out. Our backpacks are perforated so sand can fall straight through—say goodbye to that gritty mess! Plus, we’ve added a canvas zip pocket with a key clip inside to keep your valuables safe. And with an easy-to-open drawstring, it’s simple to grab what you need and get going.

We wanted to create something that’s as adventurous, carefree, and fun as the people who wear it. Whether you're biking around town, catching up with friends, or hitting the beach, POUCH is here to help you carry your essentials, without the hassle. It’s a VIBE!

Thank you for supporting us on this journey—we can’t wait to see how you rock your Pouch!

Stay tuned for more, and welcome to the POUCH fam.

With love,
Olive & Heidi